Isn’t it fantastic, this social media lark. Look at the power we all so posses! I cannot argue that even this is quite something. This…the very act of me patting out this jargon, for you, the far-flung reader, to consume indifferently. That is, presuming there is someone on the other end of this screen.
I’m sure most of you folks, you media savvy bastards, are familiar in at least some regard with the Kony 2012 online crusade. What to think of it! I suppose Kony 2012 just goes to show, we can all play an influential, tide turning role in the ebb and flow of global events and issues. Doesn’t it? We, the faceless masses, we really can put a stop to atrocities in far distant territories?
Curious then, that actions allegedly speak louder than words. That’s what they’ve always told us. Is this bygone phrase slowly being turned on its archaic head? No, not even that. It seems as though it could be morphing into something else altogether. Consumers speak louder than actions. Hashtags speak louder than words. Something along those lines, surely?
After all, I am moderately confident that the vast majority of the 70+ million viewers (thus far) of Kony 2012, were plonked in front of their monitor, passively digesting the information. They will have seen the fleeting gore of it all, the detailing of monstrous behaviours, and laced in amongst all of it; the rhythmic appearance of the filmmakers young, innocent blonde haired son – who provides a neat yet striking juxtaposition to the horror of it all, and probably helps to sway the viewers who are partial to a touch of the ‘cute’ factor.
Not much action, in the consumption of the thing. But the message has spread. And in order to adhere to the pretence of it all, the masses must celebrate their disgust in jubilant hashtaggery and character limited surmises.
Is this how all issues are to be resolved in the future? With high definition proposals to the social media community? With heart-wrenching presentations, all to be prioritised and listed in apple-pie order by the big dogs of Facebook, Twitter and so on! How long before the campaigners seek the approval of not the suit and tie governments, but the prolific, invisible networkers?
With 70 million hits in a week, the lip-smackingly coherent, 28 minute viral artefact only goes to show how accessible we all are to one and other, and to the major powers.
Not just to each other, though. Now Google has recently joined in on the information party from behind the scenes. Our 21st Century Wizard of Oz: Mr. Google. He knows what I want for breakfast, and which embarrassing infirmity I have most recently acquired. He knows what I like and hate, and just about everything in-between. I for one am certain we shall grow to lament the elephantine quality of Google. Everything is stored. Every last unspeakable which I have thumped into its constant engine.
Perhaps Google, too, is a candidate for the worldwide government of the future. Perhaps Google will merely act as an advisor to the President Facebook. Perhaps Google will become unsatisfied with its lowly standing amongst the populace, develop a resentment for President Facebook, and release the hold on the years and years of stored information. Highly confidential intel… Perhaps Google shall act as a catalyst to World War III, or IV (if we get that far) and emerge from it with undisputed global supremacy!
So, everyone and everything is accessible. That is what Kony has shown us. Thoughts are an old fashioned entity. Nothing is for yourself. Perhaps, in the future, I shall be charged for the nature of my Google-thoughts. Prosecuted by the moguls of Facebook. Judged by the masses. My plight all filmed and edited into a sleek, 28 minute product designed to bring about my downfall.